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by Bill Nadraszky
There are many factors that you have to look at in the optimization
of your web pages and your site to rank high in the search
engines. I have made a list and hope that it helps you in
your quest to reach the top in Google, Yahoo or MSN. This
list is just the things that you have control over when you
create your site and try to have a relevent page for a search
angine to read.
Page Titles: The title of your page should be the keyword
that you are optimizing for. Do not yuse your site name as
the important thing that you want to get across is the words
that you want to rank high with. Do you really want to rank
for "Joes Web Site"? Probably not.
Header Tag: The header tag is the bold headline of your page
itself. If you want to rank high for say Dog Food, then Have
the words Dog Food together in the headline and make sure
that the headline is in Header, "h1" tags.
Body Text: body text is the paragraphs of info that you have
on your page. If your page again is about dog food then it
should not be to hard to put the word dog food into the body
a few times. Don't overdo this as the engines will realize
that you are trying to trick them and can ban your page completely.
Make sure that your copy is long enough so that the text does
make sense and still has this term in it as well as any variations
that you would like as well. It is important to remember that
this content is the most important thing in ranking high as
more people are apt to bookmark and revisit or tell their
friends about the site if you have great original content.
Meta tags: Meta tags are in the head of the html document.
These tags will have a descrition of your site as well as
keywords realted to your page. This is not nearly as important
as it once was as the major search engines do not look at
these tags anymore
There are also a few things that you can do to raise the
rating of your page in any search engine by things that are
not on the page:
Domain name: Pick a domain name that has your keywords in
it and try not to use to many hyphens. The domain www.dog-food-for-your-dog.com
is not nearly as good as www.dogfood.com although the latter
is likely taken.
Page Name: The name of each page is important such as dog-food.htm
is better than using df.htm. The page name is more descriptive
and makes more sense and so it is more useful to a search
angine to figure out what your page is about.
The best way to make the most of these tips is to create
a page and then look at each of these tips as a checklist
of what you should be doing. change your current pages to
fit these guidlines and voila, you will rank higher and get
more traffic
About the Author
Bill Nadraszky is a serial marketer and a pro for internet
Marketing articles. If you are looking for internet marketing
articles or a search engine book review tips please visit
one of my sites.
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